Heetch

Reshape a social cab brand
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Reinforce the brand identity

Heetch: the VTC that keeps everyone moving. Their mission at Heetch is to make mobility accessible to as many people as possible. They offer a quality transport service wherever we operate, with prices that allow as many people as possible to benefit from it and a commission that allows drivers to earn a living from their work. Their embody joyful, optimistic and colorful mobility.

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The main goal

Heetch's goal was to get a new brand image far from Uber. Uber gets the monopoly of the big cities, and Heetch wishes are to develop their suburbans customers. They reshaped their identity, and my goal was to bring life to this new identity through the website with interactions.

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The
approach

The interaction was the primary key to giving a strong customer experience. Heetch embodies positive and optimistic thought colorful identity. I celebrate this colorful highlighting every Heetch USP. Also, the brand identity is strong through the picture, so I decided to give significant importance to the picture, giving them scroll effects

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