MAT CREPEL

An immersive experience for an Olympic champion
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An immersive experience for an olympic champion

Mathieu is one of the most successful French snowboarders of all time and is considered one of the best riders in the world. For his website, the goal was to bring Mathieu's audience into his world and creating a unique digital experience

Visit Website

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The
main goal

Answering Mathieu's goals and making this website unique, it was essential to create a strong user experience. Mathieu is a world-class surf champion, so he needs to show this image on his website. That's why I decided to create an atmosphere around nature and water. 

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The
approach

To create this atmosphere, it was essential to play with perspective, like in nature; that's why I play with this parallax effect on the homepage to bring the user directly into the Mathieu's world. Also, to give a natural vibe to the whole website, the use of blue color was necessary, like the scroll effect who provide a smooth, natural outcome when you navigate into pages

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